Research, rum, systembolaget

Rum is the next big trend

According to Swedish Systembolaget’s 2011 marketing plan, rum is foreseen to become the next big trend in spirits worldwide. Both because it represents an exotic and glamorous lifestyle as well as its potential to expand by introducing a variety of spiced alternatives.

Euromonitor predict that global rum sales, especially dark rum, will increase by 3 percent annually at least until 2014.

More info (in Swedish): Systembolaget

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