is an ongoing competition in Sweden divided in two different categories;
1. Create a Beefeater London Dry Gin signature cocktail
2. Design a special edition Beefeater London Dry gin bottle label
Both the cocktail and label should capture the essence of “creative London”, interpreted by the creator. The reason behind this is because of London’s history of always being in the forefront of design and creativity – and Stockholm/Sweden close behind. This is a chance for anyone in Sweden (not only professionals) to participate and showcase the best in Swedish design and cocktail culture. The winner(s) will win a trip to London, the label will be featured on a future special edition bottle, and the cocktail will be sold at selected restaurants and bars in Stockholm during 2012. Sounds great!
So, all Swedish readers – what are you waiting for? The deadline is on Sunday January 15 so there’s not much time left – remember that you can submit as many label designs or cocktails as you want. For more info, including rules, history, inspiration etc, click on the link above – good luck!
Now it’s time for me to stop writing and finish my own contributions instead… I’m looking forward to the trip to London! 😉